AI Insights · Timothy · January 2022
Top 5 Film & Television Apps in UAE Q4 2021
In Q4 2021, the top 5 film and television apps in the UAE showcased varied performance in terms of downloads, revenue, and active users. Here’s a detailed look.
In the fourth quarter of 2021, the top 5 film and television apps on a unified platform in the United Arab Emirates displayed diverse trends in downloads, revenue, and active users, according to Sensor Tower data.
Netflix saw its weekly revenue peak at around $64K in late September, before experiencing a decline to approximately $42K by mid-October. The revenue then fluctuated, reaching around $54K by the end of December. Downloads varied, starting at 14.1K in late September and peaking at 21.3K in the week of December 20. Active users showed a general decline from 549K in late September to 504K by the end of December, with some fluctuations.
MX Player One experienced minimal weekly revenue, peaking at around $61 in late October. Downloads showed an upward trend, starting at 8.6K in late September and reaching 14.5K by the end of December. Active users increased from 397K in late September to 434K by the end of December, with notable peaks and troughs.
Amazon Prime Video had a consistent weekly revenue, peaking at around $15.8K in late September and maintaining a steady range around $12K by the end of December. Downloads fluctuated slightly, beginning at 6.6K in late September and ending the quarter at 7.6K. Active users remained relatively stable, starting at 101K and reaching 112K by the end of December.
STARZ ON exhibited varied weekly revenue, peaking at around $59.5K in mid-October, then declining to approximately $16K by mid-November. Downloads saw a significant spike to 15.9K in mid-October and then settled to around 2.8K by the end of December. Active users increased from 22K in late September to a peak of 57K in mid-October, before stabilizing at around 26K by the end of December.
OSN+ showed a weekly revenue peak at around $39.7K in late September, with fluctuations leading to $35K by the end of December. Downloads saw a peak of 6.9K in late October before stabilizing around 6.2K by the end of December. Active users started at 40K in late September, peaking at 45K in late October, and ended the quarter at around 41K.
For more detailed insights, visit Sensor Tower.
